Treatwell's mission was to create engaging TikTok videos that would entice users to download the app in Spain and Germany. Goal was to raise awareness of their brand and showcase the fast and convenient booking concept to a wider audience.
The primary objective was to enhance brand visibility and drive app downloads by highlighting the benefits of Treatwell's service.
Treatwell collaborated with 20 talented TikTok creators who crafted captivating videos showcasing the convenience and advantages of their app. Together, they produced 20 dynamic videos, generating an impressive 1,189,373 views and receiving 9,431 likes and comments. The campaign successfully led to 1,597 app downloads, marking a significant achievement for Treatwell's marketing goals.